Our services
How are we different? With over 14 year's immersed in digital marketing and demand generation for the hospitality and tourism sector, we've designed our services to fill skills gaps in our clients' teams, to drive growth by focussing on specific marketing activities or to fulfil the function of an outsourced marketing department. Start your growth journey today by contacting us for a no obligation plan and quote.
Demand Generation
We help our clients generate a demand. How do we do it? By researching where their target market spends time online and analysing their motivations and behaviour to make sure our clients brands' are in the right place at the right time serving the right content to engage and drive action.
We help our clients increase the number of prospective customers visiting their website and as a result, increase bookings and market share. We do it using SEO, PPC, content distribution and influencer marketing. If you're not sure what will have the most impact for your brand contact us for a no obligation chat and we'll tell you our recommendation.
Search marketing
We're travel and tourism search marketing experts. We know the search landscape and search behaviour of different travellers. We harness the potential different search verticals provide (images, video, maps etc.) and we know how to make the most out of vertical search engines (like hotel search websites) because we've been the marketing agency for some of them.
The opportunity and challenge in travel, tourism and hospitality marketing is the number of new entrants to the market every day. It's up to successful travel brands to ensure they are consistently found when their target market is planning a trip, wherever they look and whatever they search.
We work with our clients to plan the search landscape for their sector of the market, to understand search behaviour and plan a search campaign that ensure they are found at the right time by the right people.
We provide SEO, PPC, social search, video and image search and optimisation of profiles on vertical search engines (like booking.com).
Content
What's demand without action? We develop content that excites and engages our clients' target audience and makes sure their brand is not only found by their target market but also chosen, loved and shared.
We use our tourism and hospitality sector market experience, and knowledge of the different layers of the market, to produce well researched content, on the right medium with the right message that's designed to stand out and drive action.
We produce content for specific areas like social media, email marketing, websites, blogs, brochures and online profiles. We also provide well-researched content strategies designed to acquire and engage and manage social media channels and email marketing automation.
Contact us to find out how content by Elma Nova can be the driver of growth for your brand.
Performance and strategy
We're performance-orientated by nature and provide a live performance dashboard so our clients can see campaign results at any time. We continuously seek improvements in campaigns and marketing activity and work closely with our clients to align their business targets with marketing KPIs and targets.
We develop marketing strategies, campaign strategies, provide reporting dashboards and set targets aligned to our clients' business goals. Our approach makes sure our clients always know how their campaigns are performing and ensures performance is on target and adding value.
Work with us
Contact us to find out how we'll propel your brand's growth